Lifestyle

Reducing Carbon & Energy | Sustainable September

What is a carbon footprint? 

A carbon footprint is the number of greenhouse gases released into the atmosphere by a specific human activity. The carbon footprint of our products relates to the cultivation and manufacture of the raw materials, manufacture of the final product and delivery to the customer.1 

What do we mean by reducing your carbon footprint?  

Despite various interpretations and definitions, reducing your carbon footprint encompasses consuming less energy – this is done by making positive decisions that affect the environment.2 

Ocean Image

How can consuming a plant-based diet support the reduction of your carbon footprint?  

Researcher, Joseph Poore’s 2018 study found consuming a plant-based diet not only reduces the production of greenhouse gases but also land and water use.3 This study also found dairy and global meat production to be responsible for 60% of agricultural greenhouse gas emissions. Obtaining a vegan diet can reduce your carbon footprint by up to 73%3 highlighting the positive difference made by switching to plant-based alternatives. 

A vegan diet is the best way to reduce an individual’s environmental footprint.
– Joseph Poore (Research Director) 

Our objective and what are we doing to achieve this?  

By choosing plant-based products, together we are reducing our carbon footprint. As a brand, in 2020, we have pledged to make positive changes towards the reduction of our own carbon footprint.   

Since April, we have started to use renewable energy, such as wind and solar, in the powering of our warehouses and production facilities – this domestic source of energy helps to reduce air pollution, with less atmospheric emissions causing greenhouse gases escaping into the air 

We aren’t stopping there – by the end of 2020 we will be investing in electricity generation in our manufacturing facilities and all our customer deliveries will be carbon neutral.  

What does carbon neutral mean?  

Carbon neutral is used to describe a company, service or product resulting in zero net release of carbon dioxide into the atmosphere.4

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  1. Caro, D., 2019. Carbon Footprint. Encyclopedia of Ecology, pp.252-257. 
  2. Pertsova, C., 2008. Ecological Economics Research Trends. Nova Science Publishers Incorporated. 
  3. Poore, J. and Nemecek, T., 2018. Reducing food’s environmental impacts through producers and consumers. Science, 360(6392), pp.987-992. 
  4. Carbonfootprint.Com – Become Carbon Neutral. [online] Carbonfootprint.com. Available at: https://www.carbonfootprint.com/carbonneutrality.html

 



Emily Richards

Emily Richards

Writer and expert

Emily has a Bachelor of Arts Honours degree in Marketing from the University of the West of England. This entailed an in-depth study of marketing strategy, analysis and creative content focusing primarily across skincare and nutrition divisions. Growing up beside several beautiful welsh beaches, Emily’s interests include venturing outdoors for long dog walks. Her interests also include fitness, specifically running where she completed the Royal Parks half marathon in London, raising a significant amount of money for charity. In her spare time, Emily enjoys exercising and socialising with friends. Her passion for the outdoors extends to supporting the local community with beach clean-ups and trying new veggie recipes at home! Find out more about Emily’s experience here: https://www.linkedin.com/in/emilyrichards97/